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Google AdWords

New Google AdWords Ad Formats

by Mackenzie McFarlane on March 12, 2010 in internet marketing

Google™ recently launched several new ad formats that provide additional opportunities for Google AdWords advertisers to increase the visibility of their ads. As most advertisers know, the competitiveness of the online space seems to grow by the day. As a result, anything that can help ads stand out from the competition is worth a second [...]

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Toyota and Branding

When a Brand Rests on Its Laurels . . . the Rest Could Be History

by Sara Toole on March 5, 2010 in small business development

In 1983, I was driving my first car, a used Datsun 210. I stopped at a 7-Eleven® to get a Diet Coke® . . . came back to the car, and put the gears into reverse . . . David Bowie music blasting as usual. But what happened in that moment was not usual at [...]

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Google Maps and Your Local Business Listing

Claiming Your Local Business Listing on the Search Engines

by Don Keeton on March 2, 2010 in internet marketing

If you run a local business and you haven’t claimed your local business listing on the three mainstream search engines (Google™, Bing™, and Yahoo!®), then read on. Claiming your listing is free and easy to accomplish.
So why should you do this?
Search engines like Google are committed to making the search for local goods and services as [...]

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Facebook Fan Box on Your Website

Adding Facebook’s “Become a Fan” Box to Your Website

by Sara Toole on February 25, 2010 in social media

Many small businesses are exploring the use of Facebook for their business. If you’re using Facebook, then adding a “Become a Fan” box to your website is one of the best ways to announce to your customers that you’re on Facebook.
With a fan box, people can sign up to receive your Facebook updates right from [...]

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